Options feel limited for many of us when it comes to solving problems as big as oceanic pollution. With more than 100 million tons of plastic soup and the broken homes of many marine animals, our ability to help seems diminished. And the worse part is, that the dramatic increase of plastic pollution is simply a side effect of our way of living and consuming.
So instead of coming up with another fix, project or charity with campaigns designed to motivate people. We looked at one our favourite past times. And turned a problem into a solution, by changing the way we consume alcohol. Giving the term ‘get wasted’ an entirely new meaning.
With Fitzroy Premium Navy Rum we stay the course towards a cleaner world. So drinking to forget the problems we cause, will actually help solve them.